Client : Morse
Year : 2020
Service : Product Design

Product design for a social media app

Morse is a social media application that offers a minimalist alternative to Twitter. Unlike Twitter, Morse only allows users to share text-based messages, eliminating the distractions of photos and videos. This application aims to create a more focused and secure social media experience for users who value simplicity and privacy.

The concept behind Morse is to encourage more meaningful conversations and connections between users without the noise of unnecessary multimedia. In this case study, we will explore the design and user experience of Morse, analyzing its strengths and areas for improvement.

From User Research to Security Measures: The Minimalist Social Media App

To begin, we will delve into the user research and design process that led to the creation of Morse. We conducted interviews and surveys with potential users to gain insights into their needs and preferences for a social media platform.

Through this research, we identified a gap in the market for a simple and secure text-based social media app. From there, our team worked on creating a user-friendly interface that prioritized readability and ease of use. We also incorporated security measures, such as end-to-end encryption, to ensure user data is protected.

In the following sections, we will examine the design elements and user flows of Morse, and evaluate how well they meet the needs of our target audience.

Research

01

We defined the research objectives, which were to identify user needs and preferences for a text-based social media platform and to develop a secure and minimalist user interface. We conducted a competitive analysis of existing social media platforms and gathered information on the target audience's demographics and psychographics to gain insights into their behavior and preferences.

02

To gain a deeper understanding of the target audience, we conducted surveys and interviews with potential users. We asked them about their social media habits, preferences, and pain points. We also conducted usability tests on prototype designs to identify areas for improvement in the user interface.

03

In this phase, we tested our designs with a group of potential users to validate whether the proposed solutions met their needs and expectations. We used A/B testing to gather feedback on the design elements and user flows. We also conducted prototype testing to identify any usability issues and to ensure that the interface was intuitive and easy to use.

Design

Interface

With the user personas in mind, we created user flows and wireframes to map out the user journey through the app. User flows are diagrams that show how users move through the app, while wireframes are low-fidelity sketches of the app's interface.

Testing

Based on the research, we created user personas, which are fictional representations of the target audience. User personas help the design team to understand the needs, behaviors, and preferences of different types of users, which can inform the design decisions. Once the wireframes are complete, we built a prototype of the app to test with users. The prototype would allow users to interact with the app and provide feedback on the user experience

Push-to-talk function

We re-invent something very cool! It works like a retro walkie-talkie. Green rings mean you have a new message from a friend. You can answer them while pressing their picture (Blue ring). Be careful! You have only one chance to listen and speak for each message!

Final

Once the design was complete, the design team created high-fidelity mockups of the app's interface. After the app was launched, we continued to evaluate user feedback and made changes as needed to improve the user experience.

*Morse is a mock-up project that was created solely for educational purposes. It is not a real app that is available for download or use by the public.

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